Quick answer: As at 6 October 2026, we compare five diallers that sell a virtual sales floor: Nooks, Orum, Koncert, Salesfinity and Trellus. They are not the only ones. All five offer live listen-in, and four name whisper coaching on their own pages; the Orum pages we read do not. Orum has a 9-seat minimum and Salesfinity’s floor is Enterprise-only. We quote no star ratings: G2, Capterra and TrustRadius blocked our checks.
If you are a SaaS sales leader with a remote or hybrid SDR team, the question “which virtual sales floor software has the best reviews?” hides two harder ones: does my SDR team need a floor at all, and are the reviews I am reading written by people like my reps? This page compares the five floor products from each vendor’s own pages, tests whether a floor fits your team, and shows how to read reviews using the review platform’s own published rules.
Which vendors actually sell virtual sales floor software?
A virtual sales floor is a shared calling room inside a dialler: reps dial side by side, see each other’s status, hear or see wins as they happen, and a manager can drop into a live call. The difference matters, because the floor is useful only when it knows the call state — dialling, connected, finished — of every rep in the room.
We included a vendor only if its own website names a floor product. This page compares five that qualify on that rule as at 6 October 2026. It is not a complete market list: Bearworks, for example, titles its own homepage “Virtual Salesfloor and Parallel Dialer” and we did not score it.
- Nooks — “Virtual Salesfloor”, sold as part of its AI Dialer. Its pricing page lists the floor’s parts as Digital Bullpen, Live Listen-In and Whisper Coaching.
- Orum — “Salesfloor”. Its Salesfloor page calls it “a shared calling environment where your reps dial side by side”. Live Listen launched as the first Salesfloor feature in July 2022, and Private Rooms for one-to-one coaching arrived in a 16 January 2026 product update.
- Koncert — “Remote Salesfloor”, plus a separate Call Blitz Room and its Remote Coach listening tool. Its Remote Salesfloor page describes real-time audio, video and content collaboration.
- Salesfinity — “Salesfloor”, with named rooms and a private “Phone Booth” that a rep is moved into on a live connect, according to its help-centre article.
- Trellus — “Salesfloor”, described on its Salesfloor page as “a live team room for outbound calling” with rep status, live listening, transcripts, chat and huddles.
Some other diallers market live monitoring or leaderboards rather than a shared room; a monitoring screen is not a floor, so we did not count those either. If you already run one, ask that vendor about a floor before adding a second tool.
The one-line version: each of these five floors is sold as a feature of a parallel or power dialler, so with any of them you are choosing a dialler first and a floor second.
Virtual sales floor features compared: what each vendor’s own pages say
Every cell below comes from the vendor’s own page, read on 6 October 2026. Where a page does not state something, the cell says so rather than guessing. “In-call coaching channel” means the way a manager reaches a rep while the prospect is still on the line.
| Vendor | Floor product (vendor’s name) | Live listen-in | In-call coaching channel the vendor names | Competition and visibility | Parallel lines stated | How the floor is sold |
|---|---|---|---|---|---|---|
| Nooks | Virtual Salesfloor (Digital Bullpen) | Yes — “Live Listen-In” | Whisper — “Whisper Coaching” (its pricing and AI Dialer pages do not say spoken or typed) | Rep leaderboards, live performance dashboards | “Several lines at once”; no number on the AI Dialer page | Custom quote only; floor listed under the AI Dialer product |
| Orum | Salesfloor (Rooms, Private Rooms) | Yes — audio-only listener, plus auto-listen | Real-time notes and messaging; live chat; private rooms. Whisper not documented on the Orum pages we read | Live leaderboards, activity feeds, spotlighting, achievements | Up to 5 | Salesfloor items listed as included; minimum 9 seats; price on request |
| Koncert | Remote Salesfloor and Call Blitz Room | Yes — “Live Call Listen” | Audio whisper — “Whisper Mode”, prospect cannot hear | Real-time dashboards and reports | 1 to 4 (Symphony), 1 to 5 (Symphony+) | Ticked on all four plans (Melody, Symphony, Melody+, Symphony+); price on request |
| Salesfinity | Salesfloor (named floors, Phone Booth) | Yes — live listen-in; non-dialling teammates can observe for training | Private on-screen messages (help article); its Salesfloor blog FAQ also says “whisper coaching” — confirm spoken or typed | Team leaderboard | Up to 5 on every plan | Enterprise only (custom, annual); not on the $299 per user per month Gold plan |
| Trellus | Salesfloor | Yes — live listening with a running transcript | Notes to the rep, room chat, direct messages, audio huddles (Salesfloor page); its sales-floor explainer says “whisper coaching mid call” — confirm spoken or typed | Live leaderboard | Multi-line dialling on the Power + Parallel plan; no number on the pricing page | Pricing page plan cards do not name the floor; ask which plan includes it |
Listen-in is universal: all five have it. Whisper coaching is named by four of the five somewhere on their own sites, though two of them describe typed coaching on other pages. So the column that most clearly separates these products is the way the floor is sold.
The Shared-Block Test: does my SDR team need a virtual sales floor at all?
Before you compare vendors, test the team. A floor recreates something specific — reps calling at the same time, within earshot of each other and of a manager. If that overlap does not exist, the software has nothing to recreate. The Shared-Block Test is our decision rule for this. It has four questions, and the threshold for each is stated so you can disagree with it.
- Overlap. Do at least three reps share at least one 45-minute calling block on most working days? We use 45 minutes because that is the length of the call-block agenda Trellus publishes on its own Salesfloor page (5 minutes to get ready, 30 to call, 5 to finish follow-up, 5 to choose what to repeat). Three is our floor for “a floor”: with two reps, a shared video call does the same job.
- A listener. Is a manager or senior rep in the room for that block, listening rather than dialling? Listen-in is the one feature all five vendors here have; if nobody uses it, you have bought a leaderboard.
- Seat maths. Does your headcount clear the way the floor is sold? Orum’s minimum is 9 seats. Salesfinity’s floor sits on its Enterprise plan, which it pitches at teams of 5 to 100+ reps.
- The right problem. Is your shortfall conversation quality and rep morale, or contact volume? A floor improves the first; it does not add dials.
| Your situation | Threshold | What to do |
|---|---|---|
| Reps rarely call at the same time (spread across time zones, or self-scheduled) | Fewer than 3 reps sharing one 45-minute block on most days | Skip the floor. Run a short stand-up plus recorded-call review; spend the budget on the dialler. |
| Small team, self-serve budget | 1 to 5 reps | A floor is usually a team-tier feature. Salesfinity’s 1–5-rep Gold plan excludes it; Koncert ticks Remote Salesfloor on all four plans, so get a quote there if you need a floor at this size. |
| Growing team, regular call blocks | 5 to 8 reps, daily overlap, one listener | Shortlist Nooks, Koncert, Salesfinity Enterprise and Trellus. Orum’s 9-seat minimum means paying for at least 9 seats. |
| Established SDR team with a manager on the floor | 9 or more reps, daily overlap, a listener every block | All five are in scope. Confirm in each demo whether in-call coaching is spoken or typed, then compare contract terms. |
| New hires ramping | 2 or more reps in their first 90 days | Weight observer and listen-in features: Salesfinity’s help article says non-dialling teammates can observe the floor for training, and Orum says it built Live Listen partly so newer SDRs can learn from veterans. |
| The team is short of conversations, not skill | Contact attempts per lead below what your sequence plans for | A floor will not fix it. Fix volume first — parallel dialling, better data or AI agents on first touch. |
The quotable rule: a virtual sales floor is worth buying when three or more reps share a 45-minute calling block most days and someone is listening; below that, it is a leaderboard with a video call attached.
One vendor makes the same point against its own interest. Trellus’s Salesfloor page says: “If your reps rarely overlap, a normal team check-in plus recorded-call review may be enough.” That is the most useful sentence on any of the five vendors’ pages, and it is why the overlap question comes first.
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Whisper coaching on a virtual sales floor: what each vendor’s own pages say
What matters after listen-in is how the manager can reach the rep while the prospect is still talking: an audio whisper the prospect cannot hear, or a typed note the rep reads on screen.
Nooks and Koncert name whisper coaching on their product and pricing pages, and Koncert describes its Remote Coach as audio only. Koncert’s Remote Coach page says managers “can even coach the sales rep during the phone call without the prospect hearing”, and its pricing page lists “Live Call Listen and Whisper” on every plan. Nooks names “Whisper Coaching” as part of its Virtual Salesfloor on its pricing page, and its AI Dialer page says managers can “give whisper coaching in the moment”.
Salesfinity and Trellus also name whisper coaching, but their own pages disagree with each other. Salesfinity’s Salesfloor blog post says in its FAQ that “Both Salesfinity and Nooks offer virtual sales floor functionality with live listen-in, whisper coaching, and team calling sessions”, yet the comparison table in the same post and its help article describe Salesfinity’s in-call coaching as private messages (“send you a private message for live coaching”). Trellus’s sales-floor explainer lists “Receive whisper coaching mid call” among the things teams can do inside its virtual sales floor, while its dedicated Salesfloor page describes managers who “send a timely note to the rep”, with room chat, direct messages and audio huddles. For both vendors, ask in the demo whether in-call coaching is spoken or typed, and ask to see it.
Orum describes text coaching. Its Salesfloor page describes “Live listen-in with real-time notes and messaging”, and its pricing page lists Live Chat and Live Listen under Salesfloor. Whisper is not documented on the Orum pages we read as at 6 October 2026 — the Salesfloor, pricing, Dialer and Coach pages, the Private Rooms product update, the Live Listen launch post, the Customer Love page and the homepage. Orum’s public help centre does not mention whisper either; its Live Listen article describes listening, auto-listen and coaching notes saved to Call History. That is still not proof the feature does not exist. If audio whisper is a requirement, put it in writing in your demo request.
Audio whisper is faster but harder to use well — a rep hearing two voices at once can lose the prospect’s thread; a text note waits until the rep glances at the screen. Because four of the five vendors mention whisper somewhere, this feature no longer separates them on paper. What separates them is whether you have seen it work: in each trial, ask the rep, not the manager, which channel they would rather receive.
One more distinction: Koncert describes Remote Coach as “an audio only sales collaboration tool”, while its Remote Salesfloor offers “real-time audio, video, and content collaboration”. If you want cameras on during a call block, make sure you are being shown the floor, not the listening tool.
Seat maths: what a virtual sales floor costs before anyone dials
None of the five publishes a price for its floor on its own. Here is what each pricing page did say on 6 October 2026:
- Nooks — “Get in touch with the team to get a custom quote.” No list price.
- Orum — “Minimum 9-Seat”, price on request; its AI Coaching suite (AI roleplay agents, AI scorecards, coaching portal) is an add-on to any plan, while the Salesfloor items are listed as included.
- Koncert — four plans, each with “Get Pricing”; Remote Salesfloor, Call Blitz Room and Live Call Listen and Whisper are ticked on all four. AI PitchLab roleplay training is a separate add-on.
- Salesfinity — Gold is $299 per user per month, self-serve, “for small teams with 1-5 sales reps”, and does not include the floor. Enterprise adds “Virtual Salesfloor & team Leaderboard”, is custom-priced and “Annual agreements only.”
- Trellus — Power and Power + Parallel plans for individuals with a monthly price, and a Business plan for teams at “Custom Pricing”. The plan cards do not mention Salesfloor.
Two consequences for a SaaS sales leader. First, a floor is almost always a team-plan decision, so the realistic comparison is between quotes, not list prices. Second, the floor rarely ships with the AI coaching tools in the base price: Orum sells AI roleplay and scorecards as an add-on, Koncert sells its AI PitchLab roleplay as an add-on, and Salesfinity puts its AI Training practice bots on Enterprise Plus, one tier above the Enterprise plan that carries the floor (Enterprise itself lists AI Coaching for objection training, pitch breakdowns and battlecards). Ask every vendor for the price of the floor, live listen-in and the AI coaching you want, all in one line.
Virtual sales floor software with the best reviews from SDR teams at SaaS companies: how to read them
This is the part of the question we could not answer directly, and we would rather say so than invent a ranking. On 6 October 2026 we requested the G2 review pages for Nooks and Orum, a Capterra product page and a TrustRadius review page. G2 and TrustRadius returned an HTTP 403 and Capterra returned a Cloudflare challenge page. We did not see a single rating on a review platform, so this page states no star rating and no review count for any vendor.
Two of the vendors display an aggregate score on their own homepages — Nooks and Salesfinity both show a star figure with a review count — but the text on those pages does not name the review platform it comes from. Orum’s Customer Love page and Nooks’s Wall of Love quote individual customers. All of these are chosen by the vendor. Treat them as marketing until you have opened the review platform yourself.
What we could read was G2’s own published methodology and its community guidelines. They give you enough to build a filter that is more useful than any headline score, because they tell you which reviews to trust for a team like yours.
| Filter | What G2 publishes | How to apply it to an SDR floor |
|---|---|---|
| 1. Company size | Segment Grids use Small Business (50 or fewer employees), Mid-Market (51–1,000) and Enterprise (1,001+) | Read the segment your company is in. A 40-person SaaS start-up and a 3,000-person software company need different floors. |
| 2. Recency | A review decays gradually for 90 days, keeps stronger weight for 18 months, then decays faster; after about three years it holds roughly 3% of its weight | Discard reviews older than 18 months for floor features. Orum’s Private Rooms shipped in January 2026; a 2024 review cannot mention it. |
| 3. Incentive label | Incentivised reviews are labelled, and G2 caps any review incentive at US$100 | Count labelled and unlabelled reviews separately. If the score drops among unincentivised reviews, note it. |
| 4. Who may review | Employees of the product’s company and of a direct competitor may not leave reviews | Where the platform shows the reviewer’s job title, read it. An SDR and an SDR manager experience the floor differently: one is listened to, the other listens. |
| 5. Minimum volume | A product needs at least 10 reviews in a category for a Grid report; the review-sentiment panel needs 10 responses | If fewer than 10 reviews survive your size and date filters, you are reading anecdotes, not a pattern. Ask the vendor for two reference calls with SDR managers instead. |
| 6. Feature mention | Reviews are based on subjective user experiences and “do not constitute expert opinions based on objective criteria” | Search the review text for the floor’s own name (Salesfloor, Virtual Salesfloor, Remote Salesfloor). Each of these products is a dialler first, so a five-star review may be praising connect rates, not the floor. |
A practical way to run the filter in an hour: open each vendor’s review page, narrow it to your company size and the newest reviews if the platform offers those controls, and read the first 20 reviews dated within the last 18 months. Tally three things — reviews that mention the floor by name, reviews written by SDRs or SDR managers, and reviews carrying an incentive label. The vendor with the most floor mentions from SDR roles in your segment is the one SDR teams like yours are actually talking about. That number is rarely the same as the vendor’s overall rating.
Who each virtual sales floor is wrong for
Every vendor below has a real floor. This is about fit, built only from what their own pages say.
- Nooks is wrong for a buyer who needs a published price before a sales call. Its pricing page offers a custom quote only. It is a strong fit if you want whisper coaching and AI coaching listed on one vendor’s pricing page.
- Orum is wrong for a team of fewer than nine sellers who do not want to pay for empty seats, given its 9-seat minimum, and for a manager who insists on audio whisper unless Orum confirms it in writing. It fits a team that wants the most visible culture features — rooms, spotlighting, achievements, live chat and screenshare are all listed under Salesfloor.
- Koncert is wrong for a buyer who wants an AI-first coaching suite in the base plan; its AI roleplay tool, AI PitchLab, is an add-on. It fits a team that wants whisper and a floor on every plan, including the single-line plans.
- Salesfinity is wrong for a team of one to five on a monthly card payment: the self-serve Gold plan does not include the floor, and the plan that does is annual only. It fits a team that already wants Enterprise-tier management features and wants non-dialling teammates able to observe the floor for training.
- Trellus is wrong for a buyer who needs to know up front which plan includes the floor, because the pricing page does not say. It fits a team that wants the dialler embedded inside an existing sales platform, and its own page is the most candid about when you do not need a floor at all.
When a virtual sales floor is the wrong purchase
A floor makes the conversations you have better and makes calling less lonely. It does not make more of them. If your SDRs reach too few prospects to fill a 45-minute block with live connects, the room will be quiet however good the software is.
For a volume problem there are three honest options, in rising order of cost: more and better contact data, a parallel dialler without the floor tier, or autonomous agents that make the first contact attempt and hand warm conversations to humans. Our breakdown of hybrid AI and human SDR pods covers how teams split first-touch work between agents and reps, and our comparison of AI phone agents versus predictive diallers sets out where each calling technology fits and the compliance rules that differ between them.
Zian AI sits in that third option. It runs autonomous phone, SMS, email and WhatsApp agents, and its SmartReach AI™ engine chooses channel and timing for each lead, the way our multi-channel outreach orchestration playbook describes. On its homepage Zian reports 28x more contact attempts and a 2,736% increase in lead contact rates. Those figures describe the volume problem a floor does not solve; fixing volume with agents and coaching quality with a floor are two different jobs.
Run the Shared-Block Test first. If your team passes, the five vendors above are a starting shortlist; if it fails, buy volume before you buy a room.
Frequently asked questions
Which virtual sales floor software has the best reviews from SDR teams?
We cannot tell you honestly, and neither can a headline star score. On 6 October 2026 the G2, Capterra and TrustRadius pages we tried for these products returned a block page to our research machine, so this page states no rating. The reliable route is to filter reviews yourself: keep reviews from your company-size segment, from the last 18 months, that name the floor feature rather than the dialler.
Which vendors actually sell a virtual sales floor?
This page compares five dialler vendors that name a floor product on their own pages as at 6 October 2026, and they are not the only ones: Nooks (Virtual Salesfloor), Orum (Salesfloor), Koncert (Remote Salesfloor), Salesfinity (Salesfloor) and Trellus (Salesfloor). All five sell it as part of a calling platform, not as a standalone video room.
Can a manager whisper to an SDR during a live call?
Four of the five vendors say so on their own pages. Nooks lists “Whisper Coaching” under its Virtual Salesfloor, and Koncert describes “Whisper Mode” that coaches “without the prospect hearing”. Salesfinity’s Salesfloor blog and Trellus’s sales-floor explainer also mention whisper coaching, but their help and Salesfloor pages describe private messages or notes, so confirm spoken or typed coaching in the demo. We did not find whisper documented on Orum’s pages as at 6 October 2026.
How does G2 decide which reviews count most?
G2’s published research scoring methodology weights recent reviews more heavily: a review decays gradually for the first 90 days, keeps a stronger weight for the first 18 months, then decays faster, and after about three years holds roughly 3% of its original weight. G2 also needs at least 10 reviews in a category before a product can appear on a Grid report.
Is a virtual sales floor worth it for a team of four SDRs?
Usually not as a first purchase. Salesfinity’s self-serve plan for 1–5 reps does not include its floor, and Orum sells a minimum of 9 seats. Below three reps sharing a regular calling block, a team stand-up plus recorded-call review covers most of what a floor does — Trellus says much the same on its own Salesfloor page.
Does a virtual sales floor increase the number of calls my team makes?
Not directly. A floor changes energy, visibility and coaching speed; the number of dials still comes from the dialler and the list. If your real shortfall is contact attempts rather than conversation quality, fix volume first — with parallel dialling or AI agents — before you buy a room to watch it in.
Where every figure on this page comes from
| Figure | Who published it | Link | Date read |
|---|---|---|---|
| Nooks Virtual Salesfloor parts: Digital Bullpen, Live Listen-In, Whisper Coaching; custom quote | Nooks | nooks.ai/pricing | 6 Oct 2026 |
| Nooks dialler runs “several lines at once”; whisper coaching on the Virtual Salesfloor | Nooks | nooks.ai/ai-dialer | 6 Oct 2026 |
| Orum minimum 9 seats; Salesfloor items included; AI Coaching add-on | Orum | orum.com/pricing | 6 Oct 2026 |
| Orum up to 5 lines at once | Orum | orum.com/platform/dialer | 6 Oct 2026 |
| Orum audio-only listen-in; live leaderboards; real-time notes and messaging | Orum | orum.com/platform/salesfloor | 6 Oct 2026 |
| Orum Live Listen launched July 2022 (published 7 Jul 2022); auto-listen | Orum | orum.com blog | 6 Oct 2026 |
| Orum Private Rooms, 16 January 2026 | Orum | orum.com product update | 6 Oct 2026 |
| Koncert: four plans tick Remote Salesfloor and Live Call Listen and Whisper; Symphony 1 to 4 lines, Symphony+ 1 to 5 lines; AI PitchLab an add-on | Koncert | koncert.com/pricing | 6 Oct 2026 |
| Koncert Whisper Mode, prospect cannot hear | Koncert | koncert.com/koncert-remote-coach | 6 Oct 2026 |
| Koncert Remote Salesfloor: audio, video and content collaboration; Remote Coach “an audio only sales collaboration tool” | Koncert | koncert.com/remote-sales-floor | 6 Oct 2026 |
| Salesfinity Gold $299 per user per month, 1–5 reps, no floor; Enterprise 5–100+ reps, annual only; up to 5 parallel lines; Enterprise lists AI Coaching; AI Training on Enterprise Plus | Salesfinity | salesfinity.ai/pricing | 6 Oct 2026 |
| Salesfinity Phone Booth, listen-in, private-message coaching, observers | Salesfinity | support.salesfinity.ai | 6 Oct 2026 |
| Salesfinity FAQ: “whisper coaching”; comparison table: private messages during live calls (post dated 28 March 2026) | Salesfinity | salesfinity.ai Salesfloor blog post | 6 Oct 2026 |
| Trellus 45-minute call-block agenda (5 + 30 + 5 + 5 minutes); “rarely overlap” advice | Trellus | trellus.ai Salesfloor page | 6 Oct 2026 |
| Trellus sales-floor explainer: “Receive whisper coaching mid call” (post dated 15 February 2026) | Trellus | trellus.ai/post/what-is-sales-floor | 6 Oct 2026 |
| Trellus plans: Power, Power + Parallel, Business (custom) | Trellus | trellus.ai/pricing | 6 Oct 2026 |
| G2 segments (50 or fewer; 51–1,000; 1,001+); decay at 90 days, 18 months, roughly 3% after about three years; 10-review thresholds | G2 | G2 research scoring methodologies | 6 Oct 2026 |
| G2 incentive cap US$100; incentivised label; employee and competitor review ban; reviews “do not constitute expert opinions based on objective criteria” | G2 | G2 community guidelines | 6 Oct 2026 |
| Bearworks homepage titled “Virtual Salesfloor and Parallel Dialer” (not scored on this page) | Bearworks | bearworks.com | 6 Oct 2026 |
| Three-rep, 45-minute Shared-Block Test thresholds | Zian AI (our decision rule; 45 minutes taken from Trellus) | This page | 6 Oct 2026 |
| 28x more contact attempts; 2,736% increase in lead contact rates | Zian AI | zian.ai homepage counters (first-party) | 6 Oct 2026 |
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