11x lists Alice Growth at “Starting at $3,750 / mo” for “2,000 New Prospects per Month” (re-read 22 October 2026). AiSDR now lists pay-as-you-go at “$1.50 / person prospected”, charged daily with no monthly fee, and quote-only team plans for teams contacting 1,000+ people a month (re-read 22 October 2026). That reads as $1.88 a prospect against $1.50 a person. It is still not a like-for-like comparison: each unit is that vendor’s own definition, the commitments differ (annual against daily), and neither page states a currency.
Updated 22 October 2026: We re-read 11x’s Alice and Julian pricing, sequences, CRM, security, consented-calling and comparison pages today. Every 11x price, allowance and language figure on this page is unchanged. One quote changed: 11x’s multi-channel sequences page no longer splits channels between Alice and Julian, so we now quote its current wording and the Alice pricing FAQ that describes the split. We also corrected the AiSDR language cell (an AiSDR blog post describes meetings booked in languages other than English) and Zian’s security wording, which now says only that zian.ai does not publish a security certification in Zian’s own name.
Updated 20 October 2026: AiSDR reissued its pricing page on 15 October 2026 (the date on its own plain-text export). The Solo ($250), Explore ($900) and Scale ($2,500) tiers this page compared on 6 September 2026 are gone. AiSDR now publishes pay-as-you-go at $1.50 per person prospected, charged daily with no monthly fee; team plans for teams contacting 1,000+ people a month, priced on volume by quote with “Up to 40% lower price per contact”; and a $2,500/mo fully managed service as an add-on. It has also rewritten its 11x comparison page. We re-read both today and reworked every AiSDR price on this page. The 11x figures are as read on 6 September 2026.
What each vendor actually sells
11x sells two “digital workers” as two line items. Its multi-channel sequences page, re-read on 22 October 2026, says “11x handles email, social, voice, email, SMS, WhatsApp, and chatbot” without naming a worker per channel; the FAQ on its Alice pricing page draws the line: “Alice handles outbound prospecting, personalized multi-channel outreach, and meeting booking, while Julian qualifies inbound leads in real time across phone, chat, and SMS.” Alice Growth is “Starting at $3,750 / mo”, “Billed annually”, for “Up to 5 End Users” and “2,000 New Prospects per Month”. Julian voice Growth is “Starting at $5,333 / mo”, chat “Starting at $2,417 / mo”, with “SMS + WhatsApp Included”. The full channel list needs both workers.
AiSDR sells one product two ways, per its pricing page as re-read on 22 October 2026. Pay-as-you-go is “$1.50 / person prospected”, “Charged daily · Stop anytime”, and the page says “Research, lists, and writing cost nothing extra.” Team plans are for teams “contacting 1,000+ people a month”: “Pricing is based on your volume”, with “Up to 40% lower price per contact”. Terms read “Pay as you go is charged daily. Team plans are billed monthly with quarterly contracts. Cancel anytime.” Its FAQ adds that “Annual plans give a 20% discount compared to quarterly plans”. Extras include a “Warmed-up mailbox” at $33, a “Per-campaign managed service” at “$149/campaign” and a “Fully managed service” at “$2,500/mo”.
Why the price comparison buyers attempt is structurally invalid
1. The billing units differ. 11x answers its own question “How does 11x price?” with “We charge per lead, not per send. Whether Alice runs three touchpoints or thirty, the price stays the same”, and repeats it as “pricing based on leads contacted, not messages sent”. AiSDR now charges “$1.50 / person prospected” (its page title says “per person contacted”), while its FAQ still defines “AI-researched contacts” as “net-new leads AiSDR finds, qualifies, and enriches for you each month”. The nouns now sound alike, but each is that vendor’s own definition, so ask each vendor what decrements the bill: a lead added, a lead researched or a lead actually messaged.
2. AiSDR’s own site uses several units. The pricing page charges per “person prospected”; its page title and its own comparison page say “per person contacted”; the pricing FAQ still defines “AI-researched contacts” and asks “Can I send more messages than my plan includes?” When we read both pages on 6 September 2026, the pricing page gave the then Explore tier as 800 AI-researched contacts a month and the comparison page called the same tier “1,200 lead search credits and 1,200 AI messages per month included”. If the denominator is unstable on one side, a per-unit price is not a measurement.
3. The commitment lengths differ. 11x Alice Growth is billed annually. AiSDR pay-as-you-go is charged daily with no monthly fee, and its team plans are “billed monthly with quarterly contracts”. A monthly figure carries a twelve-month obligation on one side and, on pay-as-you-go, no fixed term on the other.
4. Neither card states a currency. Both show a bare “$”. 11x AI Inc. lists San Francisco and London addresses, AiSDR Inc. a San Francisco address. Suggestive, not stated — and for Australian buyers, the largest unknown.
5. One annual figure does not reconcile. The Alice card says “Starting at $3,750 / mo” and “Billed annually”; the FAQ on the same page says “11x starts at $36,000 per year on the Growth plan.” Twelve months at $3,750 is $45,000, a $9,000 gap. We quoted both in our Zian AI vs 11x post on 30 August 2026 without doing the multiplication. Ask 11x which governs.
How we checked each vendor’s claims about the other
Disclosure: Zian AI competes with both companies and this page is ours. Weigh it accordingly. The method follows how to read vendor comparison pages.
Both vendors publish a page about the other: 11x vs AiSDR and AiSDR vs 11x. We opened both as raw HTML, not through a summariser or an AI answer. Then we did the part most comparison posts skip: we re-verified each vendor’s factual claims about the other on the other vendor’s own pages. Subjective characterisations are not checkable against a primary source, so we set them aside.
Claim: AiSDR integrates with HubSpot only. 11x states “AiSDR only integrates with HubSpot – no Salesforce, Slack, calendar, or bi-directional syncing”, with a row reading “HubSpot only”. 11x’s page still shows this on 22 October 2026. AiSDR’s own pricing page, re-read the same day, lists “2-way HubSpot sync” on pay-as-you-go, “Salesforce integration” on team plans and “Calendly & HubSpot calendar integration”, and answers its integration FAQ with “Gmail, Outlook, HubSpot, Salesforce, Aircall, and Calendly”. On Salesforce, calendar and two-way sync the claim does not hold. On Slack, AiSDR’s pricing page states “GTM Engineer support via Slack/email”: a support channel, not a Slack integration, which it does not state either way.
Claim: AiSDR’s entry price is $300 for 1,300 emails and 300 leads. 11x states “Basic pricing starting at $300 for 1300 emails sent, limiting outreach to only 300 initial leads”. On 6 September 2026 AiSDR’s own page stated Solo at “$250 /mo” with “200 AI-researched contacts/month”. Since 15 October 2026 it states pay-as-you-go at “$1.50 / person prospected”, with “campaigns starting from $7.50” in one FAQ answer and campaigns that “start from as little as from $3” in another. Neither matches the 11x cell, which is still on 11x’s page on 22 October 2026, and 11x does not say whether it reflects an older list.
Claim: AiSDR has no SOC 2. 11x’s row reads “No SOC 2”. AiSDR’s own llms.txt states “SOC 2 Type 2”, its security and compliance page says its “SOC 2 Type 2 report covers June 1 to December 31, 2025” (both re-read 22 October 2026), and it runs a trust centre at trust.aisdr.com. The claim does not hold. Ask for the report, not the badge.
Claim: 11x is custom enterprise pricing from around $4,000 a month. On 6 September 2026 AiSDR showed an 11x card reading “$4,000+ /month” and “Custom enterprise pricing”, and its FAQ said 11x “uses custom enterprise pricing through their sales team, typically from around $4,000/month on an annual contract.” 11x does publish a Growth price: “Starting at $3,750 / mo”. The annual part held; “custom” applied to Pro and Enterprise, not Growth. AiSDR has since corrected it: its rewritten comparison page, re-read 22 October 2026, says “11x Alice Growth starts at $3,750/month, billed annually, and includes 2,000 new prospects per month. Pro and Enterprise use custom pricing.”
Claims that survived, and one that half did. As read on 6 September 2026, AiSDR’s account of 11x’s channels mostly matches 11x’s own page, but its row adds a “human dialer” we could not find published on any 11x page we opened, and it says LinkedIn where 11x says “social”. It also does not note the split across two priced workers — Alice Growth plus Julian voice Growth is $3,750 + $5,333 = $9,083 a month, our arithmetic. AiSDR’s “400M+ contacts” matches 11x’s own “400M+ verified B2B contact profiles”.
We also re-checked every figure in our 30 August 2026 posts on 11x and AiSDR. Nothing had moved: both Growth prices, Julian’s “2 Languages” row, the security page claims and AiSDR’s tier prices and volumes were unchanged as at 6 September 2026 (AiSDR withdrew those tiers on 15 October 2026; see the note at the top), and we again found no language coverage published on the AiSDR pages we opened then. On 22 October 2026 we found an AiSDR blog post that does describe meetings booked in languages other than English; the table below now cites it.
The decision table
| Dimension | Zian AI | 11x (own pages, re-read 22 Oct 2026) | AiSDR (own pages, re-read 22 Oct 2026) |
|---|---|---|---|
| Billing unit | Not published in beta | “per lead, not per send” | “$1.50 / person prospected” on pay-as-you-go; team plans priced on volume |
| Published entry price | None published | Alice Growth “$3,750 / mo”; FAQ “$36,000 per year” | Pay-as-you-go “$1.50 / person prospected”, no monthly fee; team plans by quote, “Up to 40% lower price per contact” |
| Currency stated | Not applicable | No — bare “$” | No — bare “$” |
| Contract term | Not published | “Billed annually” | Pay-as-you-go charged daily; team plans “billed monthly with quarterly contracts”; annual 20% below quarterly |
| Outbound channels | Live phone, SMS, email, WhatsApp; also Instagram DM and Facebook Messenger conversations, and a 24/7 inbound AI receptionist | Alice: outbound “personalized multi-channel outreach”. Julian: inbound phone, chat and SMS, “SMS + WhatsApp Included” | Email, LinkedIn (incl. voice notes), Aircall call steps; “AI video” listed under team plans (pricing page, 22 Oct 2026) |
| Who speaks on the call | The Zian agent | Julian, priced from “$5,333 / mo” | Your rep, via Aircall |
| Languages | 30+, with voice cloning | “(105+)” from Alice Pro; Julian Growth “2 Languages” | No language list on its product pages; a blog post (27 Feb 2025) describes AiSDR engaging prospects “in languages aside from English” |
| CRM | HubSpot, Salesforce, HighLevel, Zapier; API | “Native Salesforce, HubSpot, Pipedrive, and Zoho connectors”, bi-directional | “Gmail, Outlook, HubSpot, Salesforce, Aircall, and Calendly” |
| Security certification | zian.ai does not publish a security certification in Zian’s own name, as at 22 October 2026; ask during the partnership application | SOC 2 Type II, CASA Tier 3 (self-published) | “SOC 2 Type 2” (llms.txt, 22 Oct 2026) |
The one normalisation you can actually do
Compare twelve-month exposure against a unit each vendor defines. AiSDR’s pay-as-you-go rate is flat, so 2,000 people a month, the size of 11x’s Growth allowance, is $3,000 a month or $36,000 a year at $1.50, our arithmetic. A team plan at that volume is quote-only; “Up to 40% lower price per contact” puts the best case at $0.90 a person. On 11x’s Alice card, Growth annualises to $45,000 for 24,000 prospects, or $1.88; on its own FAQ figure of $36,000 it is $1.50, the same as AiSDR’s pay-as-you-go rate. AiSDR’s managed services are now add-ons rather than tier extras: “$149/campaign” per campaign and “$2,500/mo” fully managed.
Then push to cost per booked meeting, the only unit that survives both price lists. AiSDR publishes an expectation you can use: “So on average, you can expect 1-3 meetings for each 100 contacts.” Applied to 2,000 people prospected at $1.50, or $3,000 a month, that is 20 to 60 meetings a month, or $50 to $150 per booked meeting at the pay-as-you-go rate. 11x publishes relative deltas rather than an absolute conversion rate on the pages we opened, so the same sum cannot be completed. Ask both for it in writing before a pilot, using our guide to evaluating AI SDR vendors.
Which one fits which motion
Pick 11x if your outbound is email and social at volume, your CRM is Salesforce or Pipedrive, procurement wants SOC 2 Type II and CASA Tier 3 on file, and you can carry an annual commitment. Pick AiSDR if you want to start this week without a sales call, HubSpot is your source of truth, and paying per person with no monthly fee beats channel breadth. Neither holds a live outbound phone conversation as the primary motion: 11x scopes Julian to inbound and consented outbound, and AiSDR’s Aircall integration page states that AiSDR “automatically creates call tasks inside Aircall” and that your team then hits the call button itself.
That gap is the job Zian AI is built for, which is why it is the first column in the table above. Zian runs AI sales and reception agents: outbound live phone, SMS, email and WhatsApp, Instagram DM and Facebook Messenger conversations, and a 24/7 AI receptionist that answers inbound calls, qualifies, books and transfers, in 30+ languages with voice cloning; SmartReach AI orchestrates channel and timing by country, industry and profile, and PrecisionPitch AI split-tests scripts against real success outcomes. If you would rather not run the platform yourself, LeadsNow.ai is the done-for-you option: a pay-per-result managed appointment-setting service that runs on Zian, has set 50,769+ appointments, and answers leads in under 60 seconds, 24/7. The honest gaps, as at 22 October 2026: Zian is in a partnership-application beta with no published prices, and zian.ai does not publish a security certification in Zian’s own name, as at 22 October 2026; ask during the partnership application. For the wider field, see our capability matrix.
FAQ
Is 11x more expensive than AiSDR?
At 2,000 a month on list prices, yes: 11x Alice Growth starts at “$3,750 / mo” billed annually for 2,000 prospects, and AiSDR pay-as-you-go at “$1.50 / person prospected” is $3,000 for 2,000 people with no fixed term (AiSDR re-read 22 October 2026). On 11x’s own FAQ figure of $36,000 a year, its rate is the same $1.50 a prospect. The vendors define those units differently, and 11x’s Julian is a separate line item from “$5,333 / mo”.
What is the difference between a “New Prospect” and an “AI-researched contact”?
Different definitions from different vendors. 11x states “We charge per lead, not per send”, so touchpoint count does not change the price. AiSDR defines AI-researched contacts as “net-new leads AiSDR finds, qualifies, and enriches for you each month”, but since 15 October 2026 it bills pay-as-you-go per “person prospected”. The gap matters: on 6 September 2026 AiSDR’s own pages described its then $900 tier as 800 AI-researched contacts in one place and “1,200 lead search credits and 1,200 AI messages per month” in another.
What currency are these prices, and what does that mean for an Australian buyer?
Neither page states a currency; both show a bare “$”, and both companies list US addresses. If the figures are US dollars, apply the rate on the day you sign. The Reserve Bank of Australia publishes daily exchange rates, “published daily except on public and bank holidays observed in New South Wales”. Its latest figure, for 4 September 2026, is 0.7210 United States dollars per Australian dollar, so US$3,750 is about A$5,201 before card fees.
Which platform makes the outbound calls itself?
Neither, in the cold-calling sense. 11x assigns voice to Julian, priced separately from “$5,333 / mo”, and its consented outbound calling page states “Voice agents only contact customers who opted in.” AiSDR’s Aircall integration page states AiSDR “automatically creates call tasks inside Aircall” and your team hits the call button. We covered both in Zian AI vs 11x and Zian AI vs AiSDR.
Where to go from here
Buy on twelve-month exposure per booked meeting, get the currency in writing, and make each vendor confirm what decrements your allowance. If your pipeline is won on a call rather than in an inbox, that is what Zian AI is built for.